Mucho multitasking master


Today I sew.. but I also decided I should actually do something will all this new free time I’ve been given and put some elbow grease on this business I run. Takes a lot to keep up with an online business… Complete project, take photo, edit photo, upload photo to etsy, write fun listing, update Twitter + facebook with new item, post on blog about recent listings … And then start on next project.

That being said, I don’t feel productive unless I complete all of these things right away and to do that I feel I must multitask. No. Wait. Not just feel the need… I feel I’m not productive UNLESS I’m multitasking!

On top of this, I also have this insane ich to help everyone else. The man says its a curse (to him) but I actually enjoy it. I like seeing others grow and learn and become famous! Not saying their fame is ever because of me at all, but I like to share everything I know to get their ball rolling. Teach a man to fish, and he will be fed for life right?!

So today, while sewing new monsters for this weekend’s Frederick Art Walk, I am also helping my friend beautify her facebook fan page (two needles + a ball of yarn). Later we will photograph all her creations to share with the world, so right now it really is a work in progress.

And … That’s my day.
Now back to the sewing


NEW Uptown Flea, every Saturday in waterloo

UROCK will be participating in this AWEsome new flea market in uptown waterloo. The flea runs every saturday from now until September!!

The uptown Flea is an exciting, whimsical community building flea market in the heart of Waterloo.

The Uptown Flea not only creates an opportunity for local artisans and small business owners, but also creates a market place where people, families, and tourists will congregate. By creating a destination location where people can enjoy on Saturday.

Organized by the wonderful (and adorable) Mary Clare + Christian
twitter @TheUptownFlea

Location: 25 Caroline St N, ON N2L 2Y5, Waterloo, ON N2L 2Y5

Time: saturday’s 9am – 3pm

Saturday July 2 – 9 – 17 – 23 – 30
(July 17 – car free Sundays)

Saturday   August 6 Р14 Р20 Р27
August 14 – car free Sundays)

Saturday  September 3 Р10 Р18
(September 18 – car free Sundays)

did you know…

occasionally i do step out of my cocoon (craft room) and brave the real world. it’s a big step… reading the gossip and watching the news… where more often than not i shout “how did i miss that!?” .. oh right. because i avoid the real world and all its drama, death and war.

here is what i learned today:

Avril Lavine has a clothing line called Abbey Dawn, full of skulls, doodles and her own punk rocker style.

Avril Lavigne Abbey Dawn Sexy by Avril Ramona Lavigne.

(found under avril’s very own flickr account… kinda COOL!!)

Selena gomez also has a clothing line called Dream out Loud, offering organic clothing and a boho mix-em-up style that i truly love. very Wizards of Waverly Place!

Dream out Loud is yet to be released. some sites say fall 2010, others say July 2010 — but only at Kmart. fingers crossed that sears (sister company) carries it too, and stays true to the idea that all items will be under $25 (doesnt mean $24.99 either!!) more photos of clothing line

Olsen twins have three clothing lines!!


olsenboye for the Californian beach babes,

elizabeth and james for the older punk twenty-something crowd

and the row offering basics to everyone (ladies of all ages) but at the extreme of $375/tshirt!

Jeeze… i really missed all that news?? where the heck was i??!

… dont get me wrong. im not poking fun. they are all super for the markets they are trying to reach. all very different, but perfect in their own way. in fact i think i fell in love with something from each of them. cant wait to see selena’s line though. it may very well be my favorite.

BUT seeing that each of their lines were carried by a different store also lead me to thinking (once again) that as the designer i dont ever WANT to see my clothing on sale at a department store. i am perfectly content selling at small unique boutiques…. until the day i find a way to open my own UROCK boutique…. selling all the creations (you know that means anything + everything) i can manage to create.

i dream that someday my sweet princess will take over the line, as many of the ideas come from her anyways.

hummm… off in that dream land again

well, goodnight real world … hello creative fantasy land…

spreading my wings

… and finally i can fly. remember when i talked about my fear of success? it was some time back but basically i said i wanted to be famous, having everyone shouting MY name… but never see my face. silly i know. but i learned it was a real phobia. and somehow after leaving my day job and taking time to only sew i fell in love with my work all over again, and the fear is gone. im ready and confident. oh. maybe thats all that phobia is — fear of rejection. not actually of the fame but the steps to get there.

anyways, after some friendly advice/nagging from numberous friends i am attempting to get UROCK into stores outside of kitchener. while i was doing my research i found an incredible shop…

and i thought i would share.

Freedom Clothing Collective

Freedom is a Toronto volunteer based clothing collective that provides new and emerging local designers, artists and musicians a place to present their stuff.